rEFLECTION
Week 4.
How might we statements.
How might we use current/new platforms, that students use, to increase engagement?
How might we talk about social stigma through AUT marketing?
These were generated from our data we collected.
Brainstorming Technique.
In the end, we decided to go with Walt Disney’s Creative Strategy. We each had our own sections to present but unfortunately, it did go as well as I hoped. My team didn’t realise we were presenting this week and hadn’t practised their areas.
Initially, Alex was supposed to present the Dreamer, Grace was supposed to present the Realist section and Zoey was suppose to present the critic section. I was supposed to introduce the brainstorming exercise, help the others facilitate while taking photos and close the exercise.
Overall, the exercise was fun. We ended up with a lot of good ideas. It was unfortunate that it didn’t go as planned as I wanted all of my team to participate in the exercise. In the future, I will be a bit more persistent and organize for everyone to meet beforehand to practice it in person. The slides weren’t as useful as I had initially hoped. Next time I will include the statements on each of the slides so people won’t forget them.
Dreamer.
Realist.
Critic.
The group generated a lot of interesting ideas. A few I really enjoyed were;
Prioritisation.
From there, we prioritized the ideas.
The two ideas we decided to prototype are;
Have staff talk to their students during stressful times | 1/2 Semester check-up | WOF.
AUT Live Chat | APP | Talk to strangers
Zoey and I are developing the AUT Live chat app. Because we are designing an app we are able to combine a few of the other ideas into it.
Alex and Grace are developing the WOF (warrant of fitness) idea.
We will come together next week ready to prototype our ideas.